Author

David Karpf

Category

CampaigningDigital

Cover Photo

Personal Notes

Synopsis

he first major study of how activist/advocacy organizations use digital tools for listening, monitoring, and strategy The first academic book to explore the inner workings of major organizations like Change.org and Upworthy.com Challenges two dominant trends in the literature: (1) the focus on/derision of "clicktivism," and (2) celebration of "spontaneous" or "viral" social movements that ignores the organizational work happening behind the scenes Discusses the "Media Theory of Movement Power," an argument for why we have to take the 1960s social movement tactics down from their pedestal Share: