Forces for Good

Author
Crutchfield/Grant
Category
Social GoodStrategy
Cover Photo
Personal Notes
Synopsis
What makes great nonprofits great? Not large budgets. Not snazzy marketing. Not perfect management. The answer is not what you might think. Leslie Crutchfield and Heather McLeod Grant spent four years surveying thousands of nonprofit CEOs, conducting hundreds of interviews, and studying 12 high-impact nonprofits to uncover their secrets to success. Their quest took them to the well-known (Habitat for Humanity), to the less-well-known (Self-Help) and to the unexpected (The Exploratorium). What the authors discovered surprised them, and is revealed in the original best-selling edition of Forces for Good published in 2007.